Wednesday, April 27, 2011
Operating system (OS) iPhone and Android continually reach your potential globally, but during recent months has increased the growth of Android and has now exceeded the IOS.
A survey conducted InMobi network, the company that serves 31.9 billion monthly impressions mobile advertising for more than 220 million consumers, revealing shot because Android smartphone penetration.
"Revolution of the global smartphone continues into the second quarter of 2011. Introduction to Android significantly accelerate the growth of smartphones, because it brings a lot of choices for consumers," said James Lamberti, vice president of Global Research & Marketing in InMobi, as reported by News Now, on Monday (18 / 4 / 2011).
With the increasing focus on mobile phones from global vendors, advertisers and developers about the mobile experience has reached the next stage of evolution, "he explained.
The report highlights that the Android smartphone is fast becoming the main gateway for digital content, as a platform to provide consumers with many device options, at various price points to create a real alternative to a desktop or laptop.
Many consumers in Asia, Eastern Europe and Africa rely on Android smartphone as the primary platform for media consumption rather than a web-based PC.
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