Thursday, April 28, 2011
Operator XL Axiata officially released the iPhone 4 in Indonesia, on Tuesday (26/04/2011). Of course, the XL also offers attractive bundling packages in order to increase the allure of Apple's smart phone is to the public.IPhone fanfare presence XL 4 has triggered via their official website since March. At that time the firm XL with promising initial supply of approximately 25 thousand units of the iPhone 4.The launch of the iPhone's 4 XL is held at the Blitz Megaplex Grand Indonesia, where XL also opens up a booth to serving the gadget lovers who can not wait to buy the iconic Apple phone.Through its bundling program, XL offers iPhone 4 with affordable initial price ranging from Rp 1 million for the 16GB model and Rp1, 9 million for the 32GB model. But that price does not include fees or monthly installments to be paid Rp599 thousand for 12 months. Bundling packages that already include unlimited Internet access for 12 months, up to 600 minutes of free phone, free 600 SMS and 60 MMS.
XL itself actually provides two choices of other packages to customers postpaid, where they can choose the cost of purchasing mobile phones and monthly installment scheme. For the first plan, customers can get a 16GB model for Rp2, 5 million and a 32GB model for Rp3, 5 million with a monthly cost of Rp299 thousand. In this plan, customers will get free phone 150 minutes and free SMS (150) and MMS (50).As for the second plan, customers must pay Rp 2 million for the 16GB model and Rp 3 million for the 32GB model with a monthly cost of Rp399 thousand. The advantage gained by the customer is 300 minutes free phone and SMS (300) and SMS (30).While pre-paid customers can directly buy the iPhone 4 with price Rp7 million (16GB) and Rp 8 million (32GB)."We want to provide the most attractive offer to customers. Actually the price of the iPhone in all countries do the same, but we regulate bundling an attractive package so that it seems the iPhone more affordable," said Director of Commerce Joy Wahyudi at a press conference.Joy claims that XL pre-orders already received approximately 5,000 units and has sold approximately 3,000 units. Added also that the entire initial pasokam 25 thousand units 4 which prepared the iPhone have been released to distributors throughout Indonesia.Asked about sales targets, Joy hopes iPhone 4 can follow the success of BlackBerry sales. "My hope, at least we can reach 50 percent of BlackBerry sales in 2009 and then (250 thousand units). But, maybe for starters, 100 thousand units is a fairly realistic target," he concluded.
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